Hajar Daide is a Moroccan multidisciplinary designer whose work bridges traditional handmade processes and contemporary creation. Born in Ouled-Teima and a graduate of the National Institute of Fine Arts in Tetouan, she draws from artisanal techniques to create pieces that carry cultural memory while embracing modern form and function.
Her practice is rooted in experimentation, observation, and storytelling, where materials, gestures, and processes become the starting point of every project.
Alongside her product and collectible design, she founded Divers, a creative studio based in Marrakech. Conceived as a distinct platform, the studio operates across creative direction and graphic commissions. She has developed and managed projects for brands and hospitality leaders such as Four Seasons, Royal Mansour, Selman, Ulili, Zyne, and Salima Chaib, in Morocco and internationally, bringing together design thinking, craft, and cultural narrative across disciplines.
Exhibitions & Residencies
2026 – Collective exhibition In Between Blues - ABLAKASSA ( ongoing exhibition at DADA MARRAKECH )
Marrakech, Morocco
2024 – Collective exhibition BASSAMAROC – DESIGN IN DIALOGIE
Abidjan, Ivory Coast
2024 – Design residency, Maison Nzima
Grand-Bassam, Ivory Coast
2022 – Collective exhibition DARE TO DISCOVER
UM6P, Ben Guerir, Morocco
2019 – Collective exhibition MASTERMIND 8
GVCC, Casablanca, Morocco
2019 – Official exhibition of Casablanca Design Week
Rue de Tanger, Casablanca, Morocco
2019 – Collective screen-printing exhibition
Tanger print club, Tangier, Morocco
2017 Art esidency, Green Olive Arts
Tetouan, Morocco
